The essence of good communication is not really about selling a concept. Instead, we prefer to talk in terms of fusing “new” information with what your target population already knows. In short, Ken West & Co. adds value to your organization's client interactions through the use of new media, traditional media, and communication strategy.
The result is a measurable strategy to speak with your target audience using persuasive language and pervasive media tools.
The thread that ties that array of creative work experiences together is the use of technological tools and public relations strategies to leverage a way into the target population's worldview.
From digital video to print design and social media management, Ken West & Co. provides professional communication services of the highest possible quality.
Ken West has an eleven 15-year career in new media and public relations. His skills include an extensive background in Web-based technology and advertising having worked with Fortune 500 and non-profit organizations across the globe.
Throughout his career, he has consulted for a variety of organizations in need of assistance applying technology to new and existing initiatives. Those organizations include the Washington, D.C. based Joint Centers for Political and Economic Studies, the National Highway Transportation and Safety Administration, and the famed Museum for African Art in Manhattan.
A prolific writer, Ken’s research and writing has been published in national business magazines and publications on topics as diverse as entrepreneurship, biotechnology financing, and post-industrial cultural critique. His most expansive contribution is the three-volume series on the ethnic history of the United States published by Facts on File.
He holds graduate degrees from New York University's Steinhardt School of Culture, Education, and Human Development and The Ohio State University.
